Production Blog

TREATMENT

CHOSEN BRIEF: Film Marketing

A cross – media production to market and promote a new film in a genre (or a sub-genre / hybrid) of choice.

TASK 1: Print

Create a DVD or Blu-ray front and back cover and two posters for theatrical release in different countries to promote new film.

The Genre: Sci- Fi / Thriller

The front cover of DVD would consist of two characters, one male and one female.

The background of DVD cover would preferably be a black, grey or dark blue, to depict an element of mystery and adventure.

The title would be put in bold red, to create apprehension amongst an audience, whilst also fitting in with the theme.

The main image would be positioned within the centre of the front cover, to draw the audience’s attention towards the centre of the DVD.

The rating for the film, would preferably be 18, to fit into the theme of sci-fi/thriller.

The colours being used in the DVD front cover, would be red, black and white, with the actors/ actresses’ names being placed at the bottom of the DVD, whilst the title, is placed below the main image.

The tagline would be placed in a red font, whilst being positioned at the top of the DVD cover.

BACK COVER OF DVD:

One small paragraph explaining the main plot of the film.

There would be three images, consisting the location in which the film is set, the characters featured and a building.

The colour pallet for the back would be black, and white, whilst the writing would be in a red font.

Age rating, director and actors etc, would also be shown at the bottom of the DVD cover.

TWO POSTERS FOR THEATRICAL RELEASE IN DIFFERENT COUNTRIES TO PROMOTE NEW FILM

The first poster would consist of a female character, whilst the second poster would consist of a male character.

There would be intertextual references, between the two posters, with costume, tag line and font style, being the same for both posters.

The same tag lines, colours and background would be used for both two posters. The background being a dark black, with greyish undertones, to depict a sense of secrecy.

The first poster would potentially be marketed for the release in the UK, whilst the second would be released for the USA.

The posters would feature an age rating of 18+, in order to target the global adult audience of 25-44 year – olds.

The font colours used in both posters, would be the same, a dark red, whilst the location in which the characters are presented, would also be the same; an unknown building.

For the first poster, there would be reference to how the female character, resonates with the male character, in the form a short quote, whilst the second poster, would feature the males perspective, with a short quote in how he is linked with the female character.

TASK 2:

AUDIO VISUAL

A sequence from a new mainstream radio – to promote the film to its target audience.

This would be presented in a short 2 minute and 30 second interview, in a radio form.

There would be a female presenter, asking a male about the film – in terms of narrative, plot etc.

This mainstream radio- would be accessible on platforms – e.g. twitter …

The target audience for this, would be between 24 – 44 year olds, due to the nature of the topic/ narrative of the film, which makes it accessible to all.