LAUREN LAVERNE - ILLUSTRATION OF HER EXPERIENCES IN THE MEDIA
At her prime of youth - In a Band
Her career in modelling
Awards
BBC Music
CARTOON VERSION OF LAUREN LAVERNE
STUART HALL'S RECEPTION THEORY - PICTURES
Process involving ENCODING by PRODUCERS and DECODING by AUDIENCES
Three ways in which MESSAGES and MEANINGS may be DECODED by AUDIENCES
( Audience ACCEPTS the INTENDED MEANING encoded in the product)
2. NEGOTIATION POSITION
( Audience ACKNOWLEDGES some of the MESSAGES encoded by the producers of the product, but may QUESTION or ADAPT the MESSAGE to be more RELATABLE to their own experiences)
3. OPPOSITIONAL POSITION
(The encoder's message is UNDERSTOOD, but the DECODER DISAGREES with it)
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